Saturday, January 07, 2012

Jalouse does Spoof: Une Fille Comme Les Autres



Matthew Frost and Jalouse Magazine have created "Une Fille Comme Les Autres" a clever and hilarious spoof video which lays out the successful formula for the classic viral lookbook video and absolutely hits the nail on the head! 

I've spoken before about online viral lookbooks and videos for brands and how they end up being a bit of a advertising heavy lifestyle pornfest. (Think the Todd Selby for Zara video featuring Lucy Chadwick) I'm of the view that it's great to experience a bit of glossy voyeurism and as long as you realise (as with any other advertising) that it's a healthy portion of branding rather than a 'real life' film showcasing of somebody just from the love of the directors own heart.

 Jalouse's parody is brilliant with Matthew Frost narrating as a Woody Allen style marketing dude, brainstorming ideas for the quintessential lookbook video while Ashley Smith skips around Paris acting out them out. 'We should feature a super hot chick..that model Ashley Smith and the title...Une Fille Comme something-very 60s, Godard, they love that shit..' The video proceeds to follow the typical formula of sexy yet natural girl wandering aimlessly yet with purpose; through bookshops, grinning with friends and miraculously changing outfits every few seconds with plenty of product placement in the process. 

High five to Jalouse for poking fun at the modern day lookbook, which we often find ourselves falling head over heels in love with, while managing to follow, with a large portion of irony the exact framework to make us coo. 

11 comments:

ouestladiscotheque said...

LOVE THIS!

lauraa said...

Brilliant. Made me laugh and you're right- I still wouldn't mind being her for the day! I'm liking how advertising is changing pace at the moment
xxx

Victoria said...

"Fuck this shit" - best use of that phrase ever xx

lavelle said...

Ahhh I love this! Great find xx

Ausra said...

I like it, i like it a lot! :)

btw, I have been following your blog for 2 or 3 years and I guess this my first comment ever here :)

http://myparisiandream.blogspot.com

Anne-Marie said...

hahah i LOVE this. so funny

Mara said...

Great video, really funny, I loved the Woody Allen's narrative vibe and Ashley Smith looks great on every scene, specially with that Kitsuné floral dress. And the "hipster with beard guy" I don't know where I see him before, but he seems familiar to be... maybe in some other advert, he's quite attractive.

kisses!

Amy said...

brilliant! xxx

K. said...

This is hilarious! And that blue top with black and white hearts... so Sofia Coppola, love it! x x

Anonymous said...

i love the reference to her being a strong independent woman and she does what she wants.

Tidsenligt said...

I just love how this video shows how were duped by marketing forces, and that it does it in a funny way, which makes the message easy to take in! I think I might just have to steal this one from you... I'll link back of course!