Times have thankfully changed now that they both have jobs; Sophie S got a position at American Apparel just before I left for the States. The subject of 'American Apparel's new look' was one subject of discussion as Sophie explained that the brand has banished all 80s lame from the stores (you may know said lame caused quite a stir-a riot infact when it was all boxed off to Brick Lane for a big warehouse sale..) in favour of a more 90s preppy look. The preppy look itself isn't a particularly new thing but it's stronger concentration is and I'm all in favour of a much needed stock overhaul. I left The Sophies with American Apparel the new promised land of riding pants and staple high waist knickers and must confess this has kickstarted my renewed love for the brand.
Don't mistake this spring clean as a polishing up of their overtly sexy image though, 'they still love an opportunity to make anything out of mesh' Sophie laughed. I just cringe at the price points for these lovely new items. £42 for chambray pocket shorts? Or £52 for simple button up shirts? I still scratch my head in wonderment; is this really the price of clothes that have been ethically produced or are they slapping on a heftier value? Either way I shall for now press my nose to the window, coo from afar and plot my next purchase.