When the Katie Holmes for Miu Miu ads were revealed and quickly met with little sighs of disappointment, the Pamela Anderson for Vivienne Westwood campaign remained the light at the end of the spring advertisement tunnel. a glimmer of hope sparkled, as surely such a pairing, along with juergen teller as photographer could be executed in an imaginative and humorous way..
When the first of the photographs (see the third here) hit the internet this morning, I thought it had all gone a bit, ahem, tits up. i wanted to see Pamela looking cutely trashy. maybe in a gushing pink dress with one of her tits out on a sofa in a trailer park (that's the setting we were promised after all) surrounded by cheeto packets. and what stared back at me was pam on, rather predictably, a beach, with the boring outfit taking a backseat to her boobs.
But hoorah, the other adverts have saved what i thought was a shattered dream (forgive the X Factor contestant style metaphors) with her prancing beside Mr and Mrs Westwood; what a twist that Vivienne herself is featured! Juergen Teller's photography, now instantly recognised (or just associated) for it's "marc jacobs haze" tones down the deliciously bright orange colour palette that is Pamela's life and makes it all the more high fashion.
Take one unfashiony type star, add some trashy imagery and the forgiving arty focus of a hazy camera and hey presto, one top notch advertisement is the result!