Ah, yes, the third week of january. When it feels like it has been the longest winter on record, and when we wonder whether there will ever be an end to dark evenings. we forget how to spell
sumer sommer summer, it's been so long. The advertisements for the spring/summer collections are like golddust. Every tanned leg, every sun ray reflected against the camera, short hemlines and sunglasses must be absorbed as a way of building up some reserves to survive until we get a taste of the 'real' summer beyond pages of a magazine.
The new lookbooks spill from every corner, and with daydreams of holidays turning to fruition, thoughts are now occupied with finding the perfect collection of swimsuits and cover ups. Or roadtesting and feeling our way across the spirit of a trend, hanging in the air just out of reach until the temperature allows us to explore and take our own interpretations for a spin on the streets.
1. the sophomore spring lookbook is here.
..now, summer. would you care to join us?