After a while of dithering over whether I would take the plunge, I did. I headed down to Boots and came back £6 poorer and felt rather smug that it hadn't taken a £80 appointment at the hairdressers to get such worthwhile results.
After an ego boost of compliments, I'm now (almost) addicted to changing my look every few weeks, and encouraged that you needn't break the bank doing it. Here are a pick of some of the best examples of the way they do it in La La Land.
PS, I recommend Loreal Casting Creme Gloss, which is what I've been using as it adds a "Hollywood shine".